The JoStylin Cosmetics brand is not just about hair, it is much bigger than this. It is an opportunity to create an all natural 'Made in Africa' organic hair care product, that helps resolve both the frustrations many African women have with growing their natural hair and the economic hardships the African continent faces with the importation cosmetic products, that can easily be grown, mixed and packaged on the continent.
Rather than simply exporting raw ingredients, we believe that the formation of a product with those ingredients is far more beneficial to a country's economy, hence why we are based in Ghana. Creating jobs through every step of a product's life cycle is the key impact to economic strength. We hope to empower both the farmer and the average citizen with our sustainable development plan.
Our support to African agriculture and farming is unconditional - by helping farmers stay up to date with arable technology and agronomy led solutions, they will improve yields and reach a wider client base. Over 70% of the ingredients used in our products are grown on the African continent and our mission is to make that 100% by the end of 2019.