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Natural hair care, beauty
& self-care for women

More than a blog. It’s your wellness lounge.

A personal, interactive space for women to understand their hair, care for their skin and make time for themselves, with a special focus on Black women and textured hair. Guided by someone who has been there.

Joanna relaxing on the sofa with a mug of tea

Healthy hair ✓
Glowing skin ✓
Time for you ✓ ♡

Joanna, founder of Jostylin

Meet Joanna

Hair educator, wellness writer & founder

Over fifteen years of West African botanical knowledge, shared to help you care for your hair, your skin and yourself, and to show you what is possible when you back yourself.

Jostylin NaturalsJo Talks BusinessAfrican Herbalism AcademyAI Content Club · new
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Your journey, personalised

STEP 1

Check in daily

Tell me how you feel and get a small ritual for today.

STEP 2

Build your ritual

A morning, evening or weekend routine that fits your real life.

STEP 3

Take the 7-day challenge

One small act of care a day, tracked and celebrated.

STEP 4

Breathe for a minute

A guided box-breathing timer for the busiest days.

STEP 5

Journal your week

Prompts on rest, boundaries and joy, with space to write.

STEP 6

Read for your mind

Books on the brain, mindset and inspiring women.

STEP 1

Understand your hair

What 4C hair really is, and the gentle care it needs.

STEP 2

Get the basics right

Moisture, wash day, detangling and porosity in one place.

STEP 3

Plan your wash day

A step-by-step plan you can tick off in My Lounge.

STEP 4

Track your length

Log your length each month and watch your progress.

STEP 5

Pick your products

The milk, pomade and oils I actually use.

STEP 6

Go deeper on chebe & batana

Beginner guides to two traditional favourites.

STEP 1

Know your skin

A night-time routine made for melanin-rich skin.

STEP 2

Makeup that suits you

Simple tips for warm, deep skin tones.

STEP 3

Care for your lips

Easy habits for soft, healthy lips.

STEP 4

Glow from the inside

Nourishing West African plates and habits.

STEP 5

Batana for skin too

What this rich oil can and can’t do for skin.

STEP 6

Read the bookshelf

The Body Is Not an Apology and more.

The Jostylin Bookshelf

Books I keep coming back to

Books to sharpen your mind, care for yourself and remind you what women can do.

Cover placeholder for The XX Brain by Dr Lisa Mosconi

The XX Brain

Dr Lisa Mosconi

A neuroscientist on how women’s brains work and how to look after yours for life.

View on Amazon →
Cover placeholder for Mindset by Carol S. Dweck

Mindset

Carol S. Dweck

The book on the growth mindset: why believing you can learn changes what you achieve.

View on Amazon →
Cover placeholder for Atomic Habits by James Clear

Atomic Habits

James Clear

How tiny daily habits add up to big change. Perfect alongside the 7-day challenge.

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Cover placeholder for Rest Is Resistance by Tricia Hersey

Rest Is Resistance

Tricia Hersey

A manifesto for rest from the founder of The Nap Ministry. The book that gave me permission to slow down.

View on Amazon →
Cover placeholder for Set Boundaries, Find Peace by Nedra Glover Tawwab

Set Boundaries, Find Peace

Nedra Glover Tawwab

Practical, kind scripts for saying no without the guilt.

View on Amazon →
Cover placeholder for The Body Is Not an Apology by Sonya Renee Taylor

The Body Is Not an Apology

Sonya Renee Taylor

On radical self-love and making peace with your body.

View on Amazon →
Cover placeholder for The Science of Black Hair by Audrey Davis-Sivasothy

The Science of Black Hair

Audrey Davis-Sivasothy

The reference guide on caring for textured hair, from porosity to protective styling.

View on Amazon →
Cover placeholder for Better Than Good Hair by Nikki Walton

Better Than Good Hair

Nikki Walton

A friendly, step-by-step guide to healthy natural hair.

View on Amazon →
Cover placeholder for Hair Story by Ayana Byrd & Lori Tharps

Hair Story

Ayana Byrd & Lori Tharps

The history and meaning of Black hair. It will change how you see your crown.

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Cover placeholder for Becoming by Michelle Obama

Becoming

Michelle Obama

From the South Side of Chicago to the White House, told with warmth and honesty.

View on Amazon →
Cover placeholder for We Should All Be Feminists by Chimamanda Ngozi Adichie

We Should All Be Feminists

Chimamanda Ngozi Adichie

A short, powerful read you can finish in an evening and think about for years.

View on Amazon →
Cover placeholder for Year of Yes by Shonda Rhimes

Year of Yes

Shonda Rhimes

Funny and honest: what happened when she said yes to everything that scared her.

View on Amazon →

As an Amazon Associate I earn from qualifying purchases.

All books & free downloads →

From the Jostylin Library

Learn it. Try it. Make it yours.

Honest guides for your hair, your skin and your wellbeing.

Your affirmation for today

“I am allowed to rest without earning it first.”

1 of 8

Quick pick

What do you need most this week?

START HERE

Tap one and I’ll point you to the best place to start.

Free · My Lounge

Your hair and self-care, all in one place

Your personal dashboard: daily check-ins, the 7-Day Self-Care Challenge, a breathing guide and journal, plus a hair profile, wash-day planner and length tracker.

Woman writing in a journal on a sunny window seat

The Jostylin Edit

What I recommend

From my own West African botanical range at Jostylin Naturals, plus a few favourite tools.

Hair Softening & Detangling Milk
For breakage

Hair Softening & Detangling Milk

My top pick for breakage-prone hair. Softens, adds slip and works as the base for your pomade.

Shop at Jostylin Naturals →
Tuareg Talekkodt Pomade (Original)
For length retention

Tuareg Talekkodt Pomade (Original)

Apply over the softening milk or your moisturiser to seal and protect your lengths.

Shop at Jostylin Naturals →
Chebe Butter Pomade
For length retention

Chebe Butter Pomade

A soft, clay-free pomade. Seal it over your moisturiser and focus on your ends.

Shop at Jostylin Naturals →
Batana Oil Shampoo & Conditioner
General upkeep

Batana Oil Shampoo & Conditioner

Your everyday wash-day pair for gentle cleansing and conditioning.

Shop at Jostylin Naturals →
Organic Batana Oil & Rosemary Oil
Scalp care

Organic Batana Oil & Rosemary Oil

For your scalp-care routine. Massage a few drops into your scalp.

Shop at Jostylin Naturals →
Grewia Mollis (Tideje) Root Bark
Scalp care

Grewia Mollis (Tideje) Root Bark

A West African bark traditionally used in hair and scalp rinses.

Shop at Jostylin Naturals →
Rice Water & Ambunu Wash n Go Cream
Styling

Rice Water & Ambunu Wash n Go Cream

For wash-and-gos, twist-outs and defined styles.

Shop at Jostylin Naturals →
Kids Natural Hair Set
For little ones

Kids Natural Hair Set

A butter, chebe oil and powder set for children’s natural hair.

Shop at Jostylin Naturals →
Night-time

Satin-lined bonnet

Protects your hair overnight and keeps moisture in.

View on Amazon →
Detangling

Wide-tooth comb

Gentle detangling on wash day, with less breakage.

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Drying

Microfibre hair towel

Softer than cotton for drying curls and coils.

View on Amazon →
Sleep

Silk pillowcase

Kinder to your hair and skin while you sleep.

View on Amazon →
Scalp care

Scalp massager

A soft silicone brush for wash day and scalp oiling.

View on Amazon →
Wellness

Guided self-care journal

For the journal prompts in My Lounge.

View on Amazon →

Transparency note: Jostylin Naturals is my own brand, and these are the products I use and recommend. Amazon links are affiliate links: as an Amazon Associate I earn from qualifying purchases, at no extra cost to you.

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For all women, with a special focus on Black women and textured hair.